Makeup is FUN, creative, colorful, and an artistic form of expression.
Women and men can wear it for whatever reason they want…and most of the time, it’s NOT because of the social demands for beauty or to simply “impress” people. And even if those were the reasons, LAY OFF.
I am all right with this ad campaign. It uses simple text that emphasizes that individual women have their own individual reasons for wearing makeup as opposed to just putting some airbrushed celebrity at the forefront and making people feel ugly.